Marketing an online site or business can be difficult with such a huge amount of competition out there. Chances are, you’re going to have at least a dozen or more websites that are similar to your own and that sell the same products or offer the same services. Because of this sea of competition, you need a form of marketing that is guaranteed to get you noticed online on the sites that are used the most: search engines.
All About SEO
Search engine optimization, better known as SEO, is a type of marketing that implements keywords and high-quality informative content into your site to get you noticed on search engines. When proper SEO is integrated into your site, you’ll rank better on search engines like Bing and Google so that it is easier and quicker for people to find you when searching for keywords related to your business.
In 2011, Google implemented algorithm changes that totally revolutionized the way that SEO would be used. Before the changes were put into place, keyword stuffing helped you to rank better on these sites. However, after the changes were made, keyword stuffing actually hurt your ranking and higher-quality content was preferred with careful keyword placement. Because of the immense responsibility that comes with having proper SEO implemented into your site, many business owners realized that they couldn’t do it alone and instead hired companies like http://victoriousseo.com/markets/enterprise-seo/.
Hiring the Right Company
The proper company can integrate SEO into your site and create pages that have high-quality content that is informative and useful to your visitors. This improves your ranking on search engines, making it easier for people to find you because your site results will be on the first page. While the company will charge a fee for this service, the number of customers you get because you now have proper SEO is going to make this totally worthwhile.
What to Expect
After SEO has been properly integrated into your site by an experienced company, you will notice that your site gets more hits per day than it has in the past. On average, your site’s traffic will increase by 25 to 50 percent in just its first month. If you’re not noticing a significant change in hits to your site, the SEO company may need to go back in and make some changes so that the site ranks better on search engine results.
Maintaining Your SEO
It is important to keep your SEO maintained throughout the lifetime of your business or site. If you ignore the SEO that you already paid for, you’ll notice that after a few months, your site slowly loses popularity on search engines. Other sites take precedence and will trump your site when people look for it. Maintaining SEO should be relatively easy on your own, however, if you’re at a loss as to what to do, the SEO agency can provide maintenance services at an additional fee.